Finally, someone has merged the fun of tapping on a screen and Morrissey’s outspoken support of veganism into a video game featuring the 8-bit Smiths soundtrack it deserves. In case you haven’t guessed, that someone is PETA. I really don’t know who else would do something like this. Honestly, I can’t quite even believe PETA did it.
This Beautiful Creature Must Die, named after a line from the Smith’s song “Meat Is Murder” from the band’s 1985 album of the same name, is a retro-style web-based video game where the player has to prevent animals from going to the slaughter by tapping (or if you’re not on a touchscreen, clicking) one of four quadrants where the poor “creatures” are continuously being put into harm’s way. All the while, an 8-bit version of “Meat Is Murder” plays in the background, as if a pixelated Morrissey is watching over you, encouraging your efforts.
The game, which debuted this week, was created with The Smith’s blessing. Morrissey even pops up in the press release. “This game is the biggest social crusade of all, as we safeguard the weak and helpless from violent human aggression,” he said. “You don’t get that from Pokémon GO.” Though I support his enthusiasm for the topic, I think calling any game “the biggest social crusade of all” might be a bit much. Who’d of thought Morrissey would be overly dramatic??
For those who want to skip the fun and get right to the disturbing animal cruelty, along with the game, PETA also posted a YouTube video called “Meat Is Murder” featuring just over six minutes of footage showing “the horrors of the meat industry” backed by the original, non-8-bit version of The Smiths’ song. It’s a music video I doubt you’ll see on MTV. (And not just because MTV hasn’t shown music videos since back when Morrissey was actually relevant.)
Outside of raising awareness, the game also encourages people to fill out a form to pledge to go vegan. I guess you’ll have to dig deep and ask yourself, “How much are my decisions fueled by what Morrissey thinks I should do?” The answer might surprise you!