We're not always sure why digital powerhouses venture beyond their online safe spaces, but Amazon is reportedly looking to give 7-11 a run for its money with brick and mortar convenience stores. The locations will also offer curbside pickup for online orders, according to the Wall Street Journal.
The news comes on the heels of Amazon's May introduction of Amazon Fresh, the retailer's version of meal-kit delivery services.
What we know so far:
- Customers will be able to shop for basic groceries like milk, eggs, meat and produce
- Shoppers may be able to use their phones or in-store touch screens to get deliveries of items with longer shelf lives (less schlepping of heavy bags)
- The stores will most likely be exclusive to Amazon Fresh members (an extra $14.99 a month on top a Prime subscription)
- The first location is rumored to open in Seattle within the next few weeks
We seem to think that visiting a store kind of defeats the purpose of convenient delivery options, but competitive prices can obviously attract any type of budget-conscious consumer.
Consider our interest peaked, Amazon. Now we just have to play the waiting game.