Typically, when you head to the grocery store, you have one thing on your mind: buying more food to shove in your face. But what if beyond grabbing more grub, hitting the supermarket could also be part of your exercise routine? Apparently the latest trend might be grocery stores with their own fitness studios.
The Wall Street Journal recently looked at the increasing number of supermarkets adding unlikely amenities to their stores in an attempt to lure back shoppers who have been turning to discount chains and online retailers. One of the success stories the paper highlights is a ShopRite in New Jersey’s Hanover Township that operates a full fitness studio featuring yoga, barre and Zumba classes.
Though, as one shopper put it, the idea of working out at the ShopRite seemed “weird,” the program has proved popular, with 150 customers paying $20 a month for unlimited classes according to John Sumas, COO of Village Super Market Inc. “You can’t do fitness online,” Sumas was quoted as saying. Um, he must not be seeing some of the cool YouTube videos I’m seeing. Regardless of that oversight, he made a more valid point by later stating, “Getting a significant amount of people to show up to a building is a value in itself.”
Thanks to the brisk business at the Hanover location, Sumas said his company plans to bring the fitness studio concept to another new store set to open in Old Bridge, New Jersey. You know what they say: You haven’t truly reached the spiritual depths of yoga until you’ve done it at a ShopRite in New Jersey. Or maybe that’s what they way about listening to Bruce Springsteen.