Change is always controversial. Toblerone has announced a new shape for two of its signature bars sold in the UK, and the news has the Internet in a tizzy. The super popular only-bought-at-duty-free-shops-in-airports and part-of-a-gift-basket triangular chocolate bar is looking a little less chunky in Britain as the manufacturer has put more space in between the breakable pyramid-shaped pieces.
Yikes. It looks like a counterfeit Toblerone.
The change comes as Toblerone looks to keep the price of their bars consistent, while dealing with pesky inflation. Rather than shorten the 400g and 170g bars, U.S.-based Mondelez International decided to keep the shape and packaging the same while decreasing the amount of chocolate to 360g and 150g, respectively. In a statement on the brand’s Facebook page, Toblerone tried to calm customers’ qualms:
While the pragmatic explanation makes sense, folks are still bound to freak out. In the end they’re getting less chocolate. And when it comes to chocolate, less is never more.