Courtesy of Big Tex
Mike Pomranz
June 22, 2017

If I told you a department store was adding an in-house Texas State Fair-themed restaurant, which department store would you guess I was talking about? Sorry, Bloomingdale’s is a terrible guess. The Dallas Morning News reports that Isaac Rousso, described as a fixture at the State Fair of Texas, will be opening a restaurant featuring his acclaimed state fair-bred cuisine in, obviously, a Walmart.

State Fair Treats, as the eatery will be called, is set to debut in a Plano, Texas, Walmart next week, with the hope being the concept will expand into other stores in the region, and possibly even nationwide. Though Walmart hasn’t invested in the project beyond letting Rousso sign a lease, the chef says he was originally approached by the discount retailer and seems confident that these new restaurants may be taking over many of Walmart’s current food options like McDonald’s. “Wal-mart was looking for a creative new food concept to energize high-profile locations,” he was quoted as saying. “They loved the idea of finding someone who was able to take an idea and constantly create something fresh and innovative. They know that every fall, there's going to be something new on that menu.”


For the first location, that menu will feature 45-items billed as “celebrating the treats families enjoy every year when they make an annual pilgrimage to the fair.” Of course, that means plenty of fried goodies like deep-fried hash browns stuffed with bacon and cheddar cheese. Earlier this year, Rousso won Most Creative at the Big Tex Choice Awards at the State Fair with his “cookie fries.” Those will also be one the menu, along with something called “funnel cake fries.” Additionally, the restaurant promises old standbys like corn dogs. “It's a fun food

You May Like