If there's one thing Shaq loves more than basketball, Superman and Gold Bond, it's Krispy Kreme doughnuts.
The 7'1 renaissance man has taken to social media and YouTube to proudly display his affinity for the fried dough confectionery.
Thus, it was only natural for him to open up a franchise of his own.
“Krispy Kreme prides itself on spreading joy and supporting local communities, and that’s a cause that I am thrilled to be a part of. Our goal is to help people find their happy place, and what better way than with a box of delicious Krispy Kreme doughnuts," he said in an official statement.
Shaq's doughnut business endeavors may be limited to Atlanta (for now), but with all this publicity, one thing's for certain: Sales will be HOT.