Secret Chinese Delivery aims to be the mystery box of ordering out. The creators refuse to reveal either chef or location. And in a world consumed by chef fandom, this concept of having no idea who is preparing your food is creating some excitement.
Only available online for delivery Friday through Monday 5 p.m. to 10 p.m. (which suggests the maker has another full-time job), Secret Chinese promises that all food is prepared in a facility with “an ‘A’ rating,” although they are “striving for an authentic ‘C.’” The menu offers Chinese takeout classics with chef-y tweaks. Instead of beef and broccoli, try short ribs with Broccolini. The produce is also organic and the meat free range, so similarities to a dingy late-night spot are admittedly minimal. Secrecy, meanwhile, is a gimmick they take seriously. Even though it is less than a week old, Secret Chinese Delivery has already created an aura of speakeasy cool around a carton of lo mien. (via Squidink from the LA Weekly)