Rich or poor, we all want what’s best for our pets. At some point, however, even the most egregious spenders among us have to draw the line, and if that line isn’t drawn at $30 per day for cat food, I need to go back to geometry class.
According to Forbes, last month United Kingdom-based brand Green Pantry launched a new luxury cat food that sells for $918 per month. Some quick math shows that would put your annual cat food bill at over $11,000 per year. Forbes suggests this price is also equivalent to “about $1.53 per mouthful” – though of all the times I’ve watched a cat eat, I don’t think I would ever use the word “mouthful” to describe it.
This extremely pricey feline food sells under the name “British Banquet” – because when you think of high quality cuisine, you immediately think of British food – and claims to be worthy of its exceptional expense thanks to its use of only the best British ingredients: Arenkha caviar, line-caught Scottish salmon, hand-caught Norfolk lobster and locally-sourced Devon crab. Add to that organic asparagus, quinoa and saffron, and this kibble that’s also free of preservatives, additives, artificial colors and GMOs is clearly worthy of feeding Queen Elizabeth II’s cat – except that she’s more of a Corgi girl.
Green Pantry co-founder and marketing director Simon Booth claims his company got the idea for the exorbitant cat food after celebrities and VIPs contacted them about wanting to spend an unnecessary fortune to feed their kitties (or, you know, something to that effect). Booth told Forbes that even though the food can only be ordered by special request, so far the response has been positive. Mind you, no mention is made of anyone actually buying the product.
As an interesting epilogue to the story, Forbes reached out to feline veterinarian Eric Dougherty who pointed out that an all-seafood diet actually isn’t optimal for cat – meaning though the food is certainly fancy, it’s not particularly healthy. Additionally, “cats are obligate carnivores, so foods like asparagus, quinoa or saffron are not necessary at all,” Dougherty said.
Silly, vet. If it was “necessary,” it wouldn’t cost $11,000 per year.