For the second straight year Chick-fil-A has topped the American Customer Satisfaction Index for “limited-service” (aka fast food) restaurants. Granted, the honor is a bit like winning a breath holding contest against a bunch of pack-a-day smokers, but hey, those chicken sandwiches and waffle fries aren’t going to make themselves.
Though the satisfaction scores, which are on a scale of 100, were up 2.6 percent across the board, Chick-fil-A was still way ahead of the competition, tallying an 87. The next highest score was for Papa John’s – an 82. Little Caesars took the largest leap, seeing a nine percent improvement to land the number three spot among listed brands. Unsurprisingly, Chipotle took the biggest tumble, plummeting six percent from number two on the list to number eight.
If the burrito chain can hang its hat on anything, it’s that it finished nowhere near the bottom of the pile. That honor belongs to McDonald’s, who despite seeing a 3 percent uptick once again finished way last, scoring a 69. The next lowest was Jack in the Box with a 74.
But though Chick-fil-A is clearly the big winner here, in some ways, McDonald’s number may be even more impressive. As CNN points out, since the poll covers customer satisfaction, it only surveys people who actually dined at the restaurant in question. So think about it: Everyone knows what they’re getting themselves into when they walk into a McDonald’s, and yet they’re still eating there. You know you have them hooked when you treat them badly and they keep coming back.