Soccer fans have a reputation as a notoriously rowdy bunch. But those looking to get wild while attending matches at this year’s UEFA European Championship have had to do so utilizing only the power of their own endorphins – or whatever intoxicating substances they consumed before they entered: Stadiums in the tournament’s host country of France are only serving 0.5 percent ABV beers – a level that puts it on the border of qualifying as non-alcoholic beer in the US. Yet despite the huge cut in booziness, the prices remain exorbitantly high.
According to Metro UK, visitors to the quadrennial continent-wide soccer event have been tweeting with dismay over getting stuck drinking low ABV Carlsberg and Heineken brews that still cost between $7 and $8 per pint. The paper reports that the decision was made by organizers to keep crowds civil during the matches – probably not a terrible decision considering yesterday UEFA, the tournament’s governing body, had to threaten to disqualify Russia and England after the teams’ fans got violent after a 1-1 draw on Saturday.
For the curious, a regular Carlsberg has 5 percent ABV, meaning you’d have to drink ten of these low-ABV Carlsbergs to imbibe an equivalent amount of alcohol of just one frosty brew. Not that I would put it past soccer fans to give it a try; I’m just saying it wouldn’t be easy on your stomach. Or your wallet.