When you imagine a coffee chain in New York, you may picture something like a Starbucks in the financial district, with a long line of busy people waiting impatiently to get their caffeine fix. But Fika, a new Swedish-inspired coffee chain based in NYC, has something else in mind. Based on Sweden's ritual of taking a fika, a midday break for enjoying treats and some social time, this chain aims to slow the pace of our workday and remind us of the value of connecting face-to-face with the people around us.
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The Fika headquarters on 55th Street is a meticulously designed experience. All the details of the shop's interior were picked by founder and CEO Lars Akerlund to create the vibe of Scandinavia in the 1960s and ‘70s: sleek and stripped down, with bright colors here and there. But even with its Scandinavian aesthetic, you're not going to find any IKEA furniture at a Fika. In fact, everything in the stores is bought from U.S. manufacturers, and often local suppliers. (The detergent they use is from Queens and the beans are roasted in Brooklyn.)
Granted, Fika may not be your new daily stop for coffee. Since it's so much about the experience of being there, Fika drinks aren't cheap. A small coffee is pretty reasonable—a little over $2—but latte drinks cost more than $4. Still, when you're looking to take a break from the rush of New York life and get some Scandinavian chill, Fika's there for you.
[h/t Business Insider]