It's no secret that America is the central focus of Donald Trump's platform. (Whether that's "America" the country or "America" the brand or "America" the dystopia remains to be seen.) While Trump has vowed to "Make America Great Again," he's apparently already having an impact by making Budweiser "America" again (or for the first time, really). As reported earlier this week, Anheuser-Busch is changing the name of their signature Budweiser beer to "America" for the summer, along with other patriotic changes to the labels.
On this morning's Fox & Friends, co-host Steve Doocy asked the presumptive GOP nominee if the success of his candidacy perhaps played a role in the beer's rebranding, asking "…do you think you had something to do with Budweiser changing the name of their beer for this summer form Budweiser to America?" "I think so," Trump replied. "They're so impressed with what our country will become, they decided to do this before the fact." While Trump was conducting the interview via phone, I think it's safe to assume he was donning his signature smirk at the time.
Perhaps this is just the first in a wave of Trump-inspired marketing gimmicks. Could we be seeing "Let's Build a Walgreens" and "You're Fired… Up by Flamin' Hot Cheetos" in the coming months? The ad for Simply Orange juice almost writes itself.