Whole Foods Claims Selling Overpriced ‘Asparagus Water’ Was a Mistake
Yes, they claim it was a mistake, but even if that’s true, it’s the kind of mistake that could only happen at Whole Foods. An Instagrammer caught a California location of the high-end grocery chain selling bottled water with a few stalks of asparagus in it labeled “Asparagus Water”… for $5.99 a pop.
The picture popped up on Monday and left plenty of people scratching their heads. Eater called up the supermarket to find out what was going on and a member of the produce department seemed to confirm that, indeed, “Asparagus Water” was exactly as it appeared. "We've had them on the shelf for the last few days,” he replied. “It's water, and we sort of cut asparagus stalks down so they're shorter, and put them into the container.” He continued that the item was indeed meant for drinking: “The nutrients from the asparagus do transfer into the water.” By comparison, you can buy a whole bunch of asparagus at Whole Foods for just $5. And you can get water from, you know, cupping your hands while it rains.
Possibly sensing another PR snafu, a member of Whole Foods corporate later followed up with Eater to explain that the product was a mistake. “We appreciate you bringing this to our attention. We looked into this right away and found that this item was being carried in just one of our stores in California,” said senior media relations specialist Liz Burkhart. “It was meant to be water with the essence of vegetables and/or mushrooms to be used as broth (similar to a bone broth), which are typically made over a long period of time soaking in water. The product was made incorrectly and has since been removed from the one store where it was carried.”
Since this only happened in one store, I’m guessing they’ll relabel the bottles “Local California Asparagus Water” and put them back on the shelf for $11.49.