Dogs Serving Cold Beer Is The Latest Brilliant British Pop-Up
A bar where dogs serve beer is the latest in a stream of recent brilliant British pop-ups.
You may have already hit the cat café or owl bar, but if dogs are more your thing, check out the one-night-only London pop-up by beer brand Kronenbourg 1664. Designed to promote their current ad campaign where dogs are delivering beer in France’s Alsace region, each dog at the London pop-up, Bar D’Alsace-tian in Soho, will wear a barrel around its neck holding a bottle of chilled beer.
“We’re absolutely delighted to be opening the doors on the world’s first bar staffed by dogs. It provides customers with a truly unique experience and is the ideal way for us to bring the ‘Alsace-tians’ to Kronenbourg fans,” Ifeoma Dozie, brand director at Kronenbourg 1664, told the Irish Examiner.
The pop up will exist for one evening only, Friday, May 6 from 6:30 to 8:30 pm, and tickets were available here but appear to be already sold out. No surprise there. Brits can still try to score a free ticket by tweeting Kronenbourg a picture of their furry friends.