America May Be Getting a ‘Brexit’ Cider
Sam Adams the revolutionary was there when the United States broke away from Britain. Now, Sam Adams the brewer might be there now that the United Kingdom has voted to get out of Europe.
On June 24, literally the day after the referendum vote that set into motion the UK most likely leaving the EU, the Boston Beer Company, makers of major brands like Sam Adams beer and Angry Orchard cider, filed an application with the US Trademark Office to use “BREXIT” for a hard cider on an “intent-to-use basis,” according to the Wall Street Journal.
“We have a long history of working alongside cidermakers from Britain and source some of our apples from the UK,” a company spokesman told Eater when asked about the trademark request. “We are not sure exactly how we would use the name yet, but it would likely be for a small batch of cider out of our Angry Orchard research and development orchard in Walden, NY.”
Indeed, interest in more British-style ciders has surged in the US as of late as cider brands both new and old try to break of out America’s sweet cider rut and try to entice drinkers to try drier and more bitter varieties made from heirloom apples. Though the actual Brexit has brought a lot of negative attention to the British, maybe a Brexit-branded cider could cause enough of a stir that it could bring some positive attention to many of Britain’s awesome cider styles.
At the very least, throwing back a few Brexits would probably help take Americans’ minds off the hit their stock accounts took.