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surf lodge

© Joe Termini
The Surf Lodge, Montauk.This weekend, the Surf Lodge in Montauk, New York, opens for its third summer season. The laid-back, Endless Summer-vibe and beachy-chic decor make it one of my favorite hotels. As always, the hotel has a stellar lineup of music talent scheduled (G. Love, Mishka and the Beautiful Girls, to name a few). Top Chef Season 2 star Sam Talbot is still in the kitchen, but this year he’s introducing a Hawaiian lunch menu. Also new is the debut of the Food Stand, which will serve fish tacos, lobster rolls and Hawaiian plate lunches late-night, from 11 p.m. until 3 a.m. Another addition for 2010 is the Store at the Surf Lodge, a supercool boutique curated by boutique owner Bethany Mayer, featuring clothes by the awesome eco-conscious designer Rogan Gregory; his label, Loomstate, collaborated with the Surf Lodge and Bloomingdale's to create a capsule collection of surf-inspired clothing; the Surf Lodge staff will also be rocking Loomstate Organic uniforms this season. The store opens Memorial Day weekend and will sell a mix of pieces from designers like Jill Platner, Surf Bazaar (a new line designed for and sold exclusively at the Surf Lodge), Loomstate for the Surf Lodge and Tracy.