We Tried 10 Popular Milk Chocolate Bars, Here Are Our Favorites

Spoiler alert: Hershey’s didn’t make the list.

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The best chocolate bars

Matt Taylor-Gross

Chocolate is really personal to us. From gathering the best chocolate gifts to making the most delicious chocolate recipes, we know what we’re talking about when it comes to this beloved treat. With its smooth, melt-in-your-mouth texture and rich and creamy flavor, it's easy to understand why so many people adore chocolate

At home, I've got a pretty impressive collection of chocolate bars, each specifically chosen for different moments in my life. There’s my movie-watching chocolate, my breakup chocolate, my driving chocolate, and even chocolate I eat like a protein bar. To compare notes on our personal favorites, the editors at Food & Wine got together to find the best milk chocolate bars out there. We rounded up ten popular store-bought brands of milk chocolate and had a panel of editors sample each one, evaluating the flavor, texture, and overall impressions. And, let me tell you, we had opinions. Read on to find out which bars stood out. 

Best for Dark Chocolate Lovers

Hu Kitchen Simple Milk Chocolate Bar

hu simmple milk chocolate bar

Hu Kitchen

Listen up, dark chocolate lovers – this one’s for you. One editor described this bar as “a milk chocolate bar that dark-chocolate lovers will savor.” The Hu Simple Milk Bar is perfect for people who tend to like their chocolate a bit more bitter, but it still has a rich, slightly cocoa flavor that's sweetened with coconut sugar. Basically, it's the perfect combination of flavors for those who love an intense and complex chocolate experience but with some added creaminess. 

Price at time of publish: $5 per 2.1-ounce bar

Best Nostalgic

Cadbury Dairy Milk Chocolate Bar

cadbury milk chocolate bar


"This bar is really nostalgic! Creamy and indulgent, this bar reminds me of when I was a kid,” gushed one editor. And who could blame them? With its timeless blend of cocoa and milk, this bar has an unmistakable flavor that's been beloved for decades. Our editors agree that it strikes the perfect balance between comforting nostalgia and pure deliciousness.

Price at time of publish: $2.38 per 3.5-ounce bar

Best for Gifting

Tony's Chocolonely Milk Chocolate 32%

tony's chocolonely milk chocolate bar


While any chocolate bar is a giftable chocolate bar, Tony’s Chocolonely has the whimsical vibe of Willy Wonka's chocolate, as one editor noted, making it the perfect present for your favorite chocolate lover. The creamy, smooth milk chocolate made with ethically sourced cocoa melts in your mouth for an overall dreamy experience. And just a heads up, it's a thick one at six ounces.

Price at time of publish: $6 per 6.35-ounce bar

Most Candy Bar-Like

Côte D'Or Connoisseur Belgian Milk Chocolate Bar

Cote D'Or Connoisseur Belgian Milk Chocolate Bar


In a group of people with wildly diverse palates, one thing that we all agreed on is that this is a chocolate bar for people who prioritize sweetness. This bar is made from not only Belgian cocoa but also Belgian milk to create a smooth and melt-in-your-mouth texture. Even with its complex and rich flavors, the note that comes through the most is sweet. 

Price at time of publish: $6 per 5.29-ounce bar

Most Decadent

Lindt Milk Chocolate Classic Recipe Bar (4.4 oz)

lindt classic recipe milk chocolate bar


Some folks loved the richness, others were just okay with it, but we all agreed that it had that classic chocolatey taste we all look for in a bar. The creamy texture is like a dream — it has a luscious mouth feel and leaves behind a velvety smooth aftertaste. Made with Swiss milk and cocoa, this bar gets top marks for being the richest milk chocolate bar we’ve tried.

Price at time of publish: $4.59 per 4.4-ounce bar

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