The lottery for the NYC Half-Marathon opened yesterday, so I logged on to the New York Road Runners’ web site to sign up. In addition to asking for my estimated finish time, I was asked if I'd be interested in the following: a beer and barbecue bash, a wine and food festival, and wine tastings. Of course I said yes to all three, and then called NYRR to find out more. Ann Crandall, NYRR's senior vice president of business development and marketing, told me, "Most people don't just run. They run and go out for a beer with friends," says Crandall. "We're looking to form partnerships with local restaurants or chefs and create food-driven post-race events." I can't think of a better reason to run.