This Year’s Small Brewery Sunday Is More Important Than Ever
On November 29, consider buying beer—or anything—directly from your favorite local brewery.
These Cities Have the Most Breweries Per Capita
Big cities have plenty of breweries, but smaller cities have more brewers per person, according to a report by C+R Research.
20 New High-Alcohol Craft Beers to Warm Your Bones This Fall and Winter
Leave the heat off for another few weeks, pull on a sweater, and let one of these brews keep you warm this fall.
5 Groundbreaking Craft Beers Worth Traveling For
Forty years ago, America was at its beer nadir, with the lowest number of breweries since Prohibition: a mere 89. Today, there are more breweries than that in Massachusetts alone.
Inside the Ever-Changing World of Craft Beer Labels
With the craft-beer market showing no signs of slowing down and shelf space at a premium across nearly every aisle, there's no denying how important graphic design is these days. Compelling packaging is so crucial to a brewery's growth, in fact, that the industry's old and new guard seem to be in a steady race of rebranding themselves."A lot of what originally drew drinkers into craft beer was packaging that screamed personality," says Adam Lilly, Goose Island's vice president of marketing. "Now with nearly 7,000 breweries across the country, there’s a lot of personalities screaming at once. It’s hard to focus. Simple aesthetics are more alluring—and premium—now than ever, and help keep focus on what’s in the package rather than what’s on it.""There’s been such an influx of new brands that’s it tough for anyone to stand out," adds Steve McKeown, associate creative director at the ad/marketing agency Brokaw Inc. "You can almost see packaging trends happening in real time on the shelves."Take Highland Brewing, a longtime industry leader that went through a welcome makeover last month is. A pioneer in Asheville's small-but-thriving scene since the mid '90s, its labels used to look like something you'd find in Scotland, right down to their Renaissance Fair-esque font and bagpipe-blowing logo. And while that certainly worked for a while, the company's pub crawl packaging wasn't quite keeping up with the creative strides made by its brewers over the past couple years. With that in mind, owner Leah Ashburn brought Helms Workshop on board to rethink the branding of her family's otherwise thriving businessAnd they’re not the only ones. Everywhere you look, it seems that breweries are turning bottle shops into gallery spaces. Here's the story behind Highland Brewing’s reboot, along with 17 other craft-beer creations that look as good as they taste.
14 Essential Craft Pilsners
Light. Refreshing. Crisp. Clear. These descriptors are almost synonymous with many of the mass-produced “adjunct” beers that dominated the American beer scene for most of the 20th century—beers like Budweiser, Miller, and Coors. And so, in the world of craft brewing, these adjectives and the beer styles they described were for a long time all but verboten.That’s changing. Independent craft breweries now account for more than 12 percent (and climbing) of all beer sales in the U.S., according to the Brewers Association. And since craft now has a solid grip on a sizeable share of the American beer market, its brewers seem more willing to pursue and perfect some of the lighter, toned-down styles they’d once shunned. Pilsner is one of those styles.Arguably the most popular type of beer in the world, pilsner (sometimes spelled “pilsener”) is a style of lager popularized in Germany and the Czech Republic that features a spicy, often-bitter hop kick. While craft pilsners tend to be light-to-medium-bodied and crisp, that hoppy shot of aroma and flavor elevates them above the Buds and Coors Lights of the world.In a lot of ways, craft pilsners are a kind of microbrew-macrobrew hybrid—combining the easy-drinking qualities of light lagers with the nuance and hoppy charm of craft brews. If you’ve ever found yourself hesitating at the bar—unsure if you’re in the mood for another ultra-bitter pale ale or super-dense porter—the new wave of craft pilsners is for you. (They’re also great with bar food.)Here are 14 excellent brews to try: