The Beautiful Making of a Beer Can
All the cool kids are canning their beers now. It makes beer more portable, more environmentally friendly and the process, as you can see above, is actually quite mesmerizing to watch. The video comes from New Zealand craft brewery Garage Project and shows the making of their Hops on Pointe can. Garage Project originally brewed the “Champagne pilsner” in partnership with the Royal New Zealand Ballet to go with a dance performance called Bier Halle.
The kiwis don’t get much international attention for their brewing, but they should. New Zealand is home to some of the world’s most sought after hops and a few unfortunately underrated beers. They also know how to make the whole process look good because we can’t stop watching these cans take shape.