Roy Choi Instagram Korean-American chef Roy Choi is known for sparking the chef-driven food truck trend with his Korean taco truck, Kogi BBQ, in Los Angeles. Choi produced the movie Chef and TV shows Broken Bread and The Chef Show on Netflix. Experience Born in Seoul, South Korea, and raised in Los Angeles, Choi worked at Le Bernardin in New York and the Beverly Hills Hilton in LA after culinary school. A 2010 F&W Best New Chef, Choi is known for prompting the popularity of food trucks with his Korean barbecue tacos via Kogi BBQ in LA. He's had such an impact on the culinary world that TIME named him one of The 100 Most Influential People in 2016.Choi helmed Hawaiian turned international comfort food restaurant A-Frame for nine years, rice bowl restaurant Chego for six years, Jamaican brunch eatery Sunny Spot for four years, and healthier fast food model LocoL for two years, all in Los Angeles. He's still serving Korean barbecue at Alibi Room and Kogi Taqueria in LA and Best Friend at the Park MGM in Las Vegas.Choi published L.A. Son: My Life, My City, My Food in 2013 and developed a food product line with Williams-Sonoma. Education Choi graduated from the Culinary Institute of America in 1998. About Food & Wine Food & Wine, a Dotdash Meredith Brand, is an award-winning online resource for anyone passionate about the culinary world. With rigorously tested recipes and the most trusted restaurant, drinks, culinary travel and home coverage, we inspire and empower people everywhere to discover, create, and devour the best in food and wine. Learn more about us and our editorial process.