A.J. Jacobs

Guided by snack-food developers and chefs, writer AJ Jacobs teaches himself to crave broccoli and brussels sprouts, and otherwise retools his taste buds.
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In an attempt to be the healthiest man in America, A.J. Jacobs learns to masticate like a master—and finds that the benefits of taking 50 chews per bite justify the extreme social awkwardness.