Three weeks ago, when Yes Way Rosé posted a photo of Patrick Cappiello’s just-released rosé to Instagram, the New York sommelier didn’t suspect that by the next month, the 1,200 or so cases he and winemaker Julien Braud had made would be gone. Or that his website for his wine label, Forty Ounce Wines, would begin to rake in 1,998 more pageviews than the usual two a day. And certainly not that local NYC wine shops would be telling him they’re getting up to 40 calls a day asking for his rosé, while consumers all around the country are emailing him for a case.
“Delish.com reached out to fact-check a blog post, not even for an interview, and that got syndicated and went everywhere. Before I knew it, I was on Good Morning, America and the news,” says the sommelier behind Rebelle in New York City. “The response has been crazy.”
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We tried the wine last month—an unusual grab-bag of grapes (pineau d’aunis, gamay, côt, and merlot) turned into a refreshing, slightly mineral rosé—and we get the allure. It’s rosé! It looks like malt liquor! But in the midst of the Forty Ounce frenzy, we wondered: What does this say about wine drinkers today? And more importantly, have we reached peak rosé?