The creators of the networking site itsasickness.com are betting our obsessions will be the Internet's next big thing. Behind the scenes at their DEPARTURES photo shoot, the three founders (including actor Alan Cumming) discuss their own "sicknesses"

The creators of the networking site itsasickness.com are betting our obsessions will be the Internet's next big thing. Behind the scenes at their DEPARTURES photo shoot, the three founders (including actor Alan Cumming) discuss their own "sicknesses" and why our fixations are what make us most interesting.

Read the transcript of this video
I'm [UNKNOWN] and I have sickness. My name is [UNKNOWN] and I have a sickness. My name is Fred [UNKNOWN] and I have a sickness. What I like about the site is that you are obsessed but [UNKNOWN] change and move on. But you've left this, you've planted the seed of obsession. For other people. And even if you leave information will always stay there. My sicknesses are. My sicknesses are. My obsessions are William Shakespeare, Motown. [UNKNOWN] [UNKNOWN]. Apple products. The 1973 portion of 911 [UNKNOWN] rs Caledonian MacBrayne Ferries. Hawkeye Pierce. Gay rights, luxury travel. And the use of paper towels. And Conan O'Brien. I've got six, so there's one missing. [INAUDIBLE] is really the brains of the operation, to be perfectly honest. I am more of the Engine [UNKNOWN]. I'm the comedy in the eye of his storm. Yeah. And I'm a bloody celebrity. [LAUGH] And when you can allow people to sort of crystallize the thing that they love most about the world, they look incredible interesting, and the world suddenly make sense. [SOUND] So it the website has like a very nice emotional effect on me. All three of us feel very strongly that the person's obsession is what makes them the most interesting when you celebrate that. [BLANK_AUDIO] I'm obsessed with people who get my name wrong. [LAUGH] Ready? It's Coming with a [INAUDIBLE] coming to the [INAUDIBLE] coming to the [INAUDIBLE]. Not [INAUDIBLE] instead of [NOISE]. S instead of g. There's only one of me. I'm coming. Thank you. [BLANK_AUDIO]
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