TL november 2010
We've been here since 1928 serving smoked meat and tourists come from all over the world. And if you're coming here, you're coming for Schwartz's. It's a small organization, basically family oriented. Thousands of thousands of sandwiches per day. I mean, we sell more smoked meat than all the other delis and [INAUDIBLE] put together. Our smoked meat is made here. We bring it in. It;s a raw piece of brisket. Marinades for ten days. Our secret recipe is spices. We smoke it for eight hours. We steam it for three hours. You eat it within seconds.