Salt Expert at The Meadow, New York, NY

Salt Expert at The Meadow, New York, NY

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[MUSIC] Hi I'm Suzie Biggers. I'm here with food and wine in Royal Caribbean International. And I'm getting inspiration from top culinary experts from around the country on the art of preparation. [INAUDIBLE] Next, we'll meet salt expert extraordinaire Mark Bitterman. Mark is a food writer and the co-owner of The Meadow, a boutique in Portland, Oregon and in New York City that specializes in finishing salts, single origin dark chocolates, bitters, and gourmet accoutrements. I'm Mark Bitterman and we're at the Meadow in New York City. I've always enjoyed food. And I grew up with cooking and we raised a lot of our own vegetables on our own food. And when I travelled I saw that salt was one of the ingredients people love the most. Kinda just picked it out and explored a little bit deeper and it kinda it was vast I was surprised when we opened the store and people came in and they were looking at the jars of salt on the wall and they were fascinated by it. What, I have personally enjoyed and found a lot of pleasure using and discovering and kind of organizing in my life other people found a similar interest and that was a complete surprise to me. We normally, think of salt it is just like you are just salting food. Put salt on it. Now it's saltier. That's not at all the idea here. We're looking at salt as a distinctive artisan ingredient. There are rock salts that are 20, 50 million years old. Those are the babies. There are rock salts that are 500 million years old. They actually predate the continent of North America. At our store, we have about 150 different salts from all over the world. Old. We have salts from Mexico, from Italy, from Spain, from Portugal. We have the from France, from Korea and Japan and Thailand, South Africa and Mali. [MUSIC] Salt is the most diverse food on the face of the earth. There are, you know, several dozen types of tomatoes and several different types of carrots and 50 different kinds of berries. There are tens of thousands of different kinds of salts. And each one of those salts is a unique reflection of the environment, of the technology, of the economy, of the culinary traditions of those people. So, each salt has its own unique kind of qualities. So, any dish you use you can salt it in an infinite number of ways. People come into the store every day and they say I will never cook the same way again. So, it's extremely satisfying to see that people get this kind of revelatory experience out of using salt better; and that's really my goal. It's no less. Even if people are eating better and enjoying their food a little bit more, I'm happy; but what I am aiming for is for people to be blown away- And to fall head over heels in love with salt. [MUSIC] [BLANK_AUDIO]
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