Nancy Novogrod explains the pressure hotel brands feel to expand into global cities including London and New York.
[MUSIC] Are there other challenges that you're seeing that perhaps have come up? One of the big challenges seems to be finding a location in New York, Paris, London. I mean these cities are just super hot. You see international brands proliferating. I mean a lot coming to Asian, India, so I think the idea of globalization and the idea of the world being made up rather countries [INAUDIBLE]. Of cities is extraordinary. And the cities that are leading the herd are so hot. And so much of the moment. And people feeling they have to be there in order to really To get the recognition for their brand. [MUSIC]