According to new figures, American tourists will outnumber Icelanders in their own country by the end of the year. Iceland has welcomed 325,522 American tourists so far this year up to the end of September, according to data released from the Icelandic Tourism Board. The country’s total population is 332,000.
The country has seen a dramatic increase in American tourists since 2010, but the increase in the past two years is particularly staggering. In 2014, the country only had 152,104 American visitors—that number has doubled.
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Iceland’s tourism board began aggressively advertising to travelers in 2010, part of the increase can perhaps be attributed to Icelandair’s free stopover program, which allows Americans to experience the country on an extended layover while on their way to Europe. And Game of Thrones shot much of its third season in the country, giving Americans even more motivation to visit.