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Another sign that restaurants are becoming America’s favorite entertainment: the rise of Hollywood-style trailers online. Chefs like Grant Achatz, Daniel Humm and José Andrés are using video clips, complete with animation, original music and special effects, to spread the word about new restaurants, new menus, even new cookbooks. “A video isn’t worth just 1,000 words—it’s worth more,” says Andrés.
Photo: Chef José Andrés at Washington, DC’s Barmini.