Famed for its Korean short rib tacos, Kogi has the most followers of any restaurant, food truck or cart. A 20-strong group once tweeted Kogi co-founder and F&W Best New Chef 2010 Roy Choi to say they were caravanning from Las Vegas just to have his food. Mixed in with location tweets are the occasional frantic messages: "Jessica in DTown!! Chef Roy only gave u half the order and u took off! Lol come back and grab the rest of ur order!!!".