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Inside America's Most Sustainable Supermarket

Austin's in.gredients is the country’s first zero-waste grocer. Here, Jonathan Bloom, a food waste expert and the author of America...
One dish served fresh every day.
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Slide 5 of 13
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A Sustainable Nudge

More than half of in.gredients’ shoppers bring their own containers and reusable bags, but co-founder Christian Lane knows that sometimes they forget. “It happens,” Lane says. “We don’t want to be so hard core that we lose sales.” Their solution: in.gredients offers paper and plastic bags, but steers shoppers toward paper by charging for plastic.

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