Pitch: Run by Gudelio Garcia, a native “Poblano” (from Puebla, Mexico), the farm, which specializes in traditional Mexican vegetables and herbs like aromatic pipicha, cilantro-esque papalo and crisp, minty-garlicky epazote, began in 2009 on a one-acre plot on Staten Island. The demand for the farm’s specialty herbs from individuals and local restaurants grew, so Garcia decided to expand the farm and start a seed bank.
Campaign: Incentives like boxes of fresh vegetables and seed packets drew hundreds of backers to the farm’s aid. The Kickstarter campaign also got the farm invited to showcase its produce at the Guac Rock Festival, an annual guacamole competition/rock concert thrown on a boat in New York’s East River.
Success: By August 2012, the farm exceeded its $5,000 goal by more than $3,000. El Poblano now sells its produce at local farmers’ markets, and is working to start a weekly CSA (community supported agriculture) program offering fresh Mexican produce to members. facebook.com/ElPoblanoFarm