F&W Free Preview All You Coastal Living Cooking Light Food and Wine tab Health myRecipes Southern Living Sunset
My F&W
quick save (...)
Slideshow

Coolest Crowdfunded Food Projects

The rise and ease of crowdfunding sites like Kickstarter, Fundable and Indiegogo have made it easier than ever for small business hopeful...
One dish served fresh every day.
American Express Publishing ("AEP") may use your email address to send you account updates and offers that may interest you. To learn more about the ways we may use your email address and about your privacy choices, read the AEP Privacy Statement.
How we use your email address
Slide 9 of 14
  • < back

El Poblano Farm; Staten Island, New York

Pitch: Run by Gudelio Garcia, a native “Poblano” (from Puebla, Mexico), the farm, which specializes in traditional Mexican vegetables and herbs like aromatic pipicha, cilantro-esque papalo and crisp, minty-garlicky epazote, began in 2009 on a one-acre plot on Staten Island. The demand for the farm’s specialty herbs from individuals and local restaurants grew, so Garcia decided to expand the farm and start a seed bank.

Campaign: Incentives like boxes of fresh vegetables and seed packets drew hundreds of backers to the farm’s aid. The Kickstarter campaign also got the farm invited to showcase its produce at the Guac Rock Festival, an annual guacamole competition/rock concert thrown on a boat in New York’s East River.

Success: By August 2012, the farm exceeded its $5,000 goal by more than $3,000. El Poblano now sells its produce at local farmers’ markets, and is working to start a weekly CSA (community supported agriculture) program offering fresh Mexican produce to members. facebook.com/ElPoblanoFarm

More ∨
advertisement
You might also like
advertisement