Coolest Crowdfunded Food Projects
Pitch: The small town of Vergennes, Vermont, was without a proper patisserie or boulangerie until Julianne Jones (who spent three months apprenticing with the Vermont bread baker Gérard Rubaud) and her husband, Didier Murat, decided to take over a former Laundromat—hence the name—and transform it into a French-style bakery in 2010.
Campaign: During the one-month Kickstarter campaign, extra-generous backers were rewarded with CSE (community supported enterprise) shares, which could be traded in for goods when the bakery opened. The money paid for a custom-designed wood-fired oven, which now serves as the centerpiece of the bakery.
Success: Jones and Murat raised more than $12,000, and opened the bakery in late 2010. The couple serves pastries like flaky croissants, sweet and savory tartines, and crusty loaves of bread fresh from the powerful oven, along with cheeses, charcuterie and sandwiches. vergenneslaundry.com