Pitch: While recovering from a sudden life-threatening illness in 2007, Spring Barnickle found strength in the kitchen. An experienced home cook and candy maker, she started experimenting with marshmallows in spring 2012 and developed a recipe for soft, fluffy and creatively flavored marshmallows.
Campaign: The promise of Barnickle’s ethereal, homemade marshmallows as rewards drew more than 2,000 backers to her Kickstarter campaign. Generous donors received marshmallows in a variety of flavors, including a Kickstarter exclusive: Mayan hot chocolate.
Success: Barnickle raised $104,667—her original goal was just $2,023. Now self-titled “marshmallower-in-chief,” Barnickle sells five signature flavors (vanilla bean, double Dutch chocolate, mocha chip, orange dreamsicle and lemon meringue), and fun seasonal flavors (like pumpkin pie and gingersnap), on her website. kerflufflesmarshmallows.com