Coolest Crowdfunded Food Projects

The rise and ease of crowdfunding sites like Kickstarter, Fundable and Indiegogo have made it easier than ever for small business hopeful...
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Bitter & Esters; Brooklyn, New York

Pitch: Friends with a shared love of fermentation, John La Polla (an expert home brewer, and brewing class teacher at NYC Resistor) and Douglas Amport (a seasoned home brewer and experienced home winemaker) originally wanted to open a pub. When the start-up costs proved far too expensive, they chose to open a brew-your-own-beer shop. Their dream: A space where experts and novices alike could make and ferment their own beer with quality equipment and ingredients.

Campaign: To reach their $4,000 Kickstarter goal, La Polla and Amport offered rewards like laser-etched glasses, a brewing-essentials kit and lifetime access to all of the shop’s events.

Success: Seventy-five backers pledged $4,825 to the brew shop, which is now open to beginner brewers looking for a lesson, and pros who need supplies.

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