Pitch: In 2011, five sisters (Caitlin, Jessie, Julie, Jane and Jenny James) decided Detroit needed a cold-pressed, organic, raw juice bar, and hoped to open a stand at Detroit’s Eastern Market.
Campaign: The sisters started a Kickstarter campaign to invest in industrial juicers, pay the vendor stall rental fees and buy quality packaging for their products. During their monthlong campaign, the sisters posted short films of their day-to-day experiences.
Success: Thanks to overwhelming support, DROUGHT evolved into a full-time business with a storefront as well as a stall in the market after surpassing its goal of $12,536. The videos helped: “We still have random people come into our shop and retell our story from start to finish as seen on our video updates,” says Caitlin James. Today, DROUGHT sells fresh juices like young Thai coconut water and carrot-kale on Saturdays at the market and in a permanent store in Detroit. droughtjuice.com