Pitch: Chicago-based designer Martin Kastner conceived this beautiful, glass and steel vessel for infusions after chatting with bartenders preparing to open Aviary, Grant Achatz’s experimental cocktail bar. The mixologists wanted a way to beautifully display cocktails that change their appearance over a short time. Inspired by an image of a porthole in the 1958 movie, The Fabulous World of Jules Verne, Kastner created the bar's now signature glass.
Campaign: Kastner needed just over $28,000 to invest in bulk materials and set up mass production of The Porthole in order to lower the retail cost from $400 to $100. Perfect for coffee, oils or teas as well as cocktails, the design was available for pre-purchase with pledges of $95 or more. Coverage of Aviary's gorgeous "fast infusion" cocktails in the media, helped this Kickstarter garner great publicity.
Success: Over 4,000 backers contributed an incredible $736,112 and a dishwasher-safe Porthole is now $99 (pre-order for March). crucialdetail.com