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Pitch: Dismayed at the high cost of immersion circulators, Jean-Georges–alum Lisa Q. Fetterman; her astrophysicist husband, Abe Fetterman; and Wipop Bam Suppipat, an industrial designer with a culinary degree from the French Culinary Institute, invented the Nomiku, a sous vide machine made specifically for home cooks.
Campaign: The team’s Kickstarter campaign received a slew of publicity from the likes of Wired, CNET and Engadget. The Nomiku team offered donors a variety of incentives: $5 earned one physics question answered by Abe Fetterman, $59 bought a ticket to a pop-up sous vide party, and for $299, supporters prepurchased a Nomiku.
Success: After a massively successful month, the team received $586,061 from 1,880 backers—more than $300,000 above their goal, which they tracked with a digital scoreboard created by one of the team’s equally inventive friends. The sous vide machines can now be preordered on Nomiku’s website for $359. nomiku.com