Pitch: In 2010, the husband-and wife team of Felipe Donnelly and Tamy Rofe started a supper club in their New York City apartment. The concept: never cook the same recipe twice, never host the same people twice. The couple gained so much acclaim from their dinners—as well as some unwanted attention from the city health department, which disapproves of unregulated restaurants—that they quit their jobs as advertising executives to open Cómodo.
Campaign: During a two-week Kickstarter campaign to raise $15,000, Donnelly and Rofe offered donors rewards like a DIY lamb sliders kit and a chef’s table for two when the restaurant opened.
Success: The couple reached its goal and opened Cómodo, Spanish for “comfortable,” last summer in Soho. The South American-inflected restaurant serves dishes like citrusy pollack ceviche and coffee-rubbed braised Berkshire pork. And, breaking from their supper club rule, they welcome return customers. comodonyc.com