Pitch: After years of baking in her own kitchen and then in borrowed spaces, amateur baker Maria Moore Riggs decided that her popular all-natural doughnuts, which she sold under the name Little Red Hen Bakeshop at farmers’ markets in her hometown, Decatur, Georgia, merited a brick-and-mortar storefront.
Campaign: For just over a month, Riggs presold her fluffy doughnuts and locally roasted coffee on Kickstarter. Even vegan supporters enjoyed rewards of egg- and dairy-free doughnuts, such as Revolution’s sweet orange pistachio.
Success: The store sells doughnuts made with organic flour and locally sourced ingredients, like pumpkin with a spiced ginger glaze and chestnut-glazed yeast-style rings. revolutiondoughnuts.com