Pleasant Pops, Washington, D.C.
In 2009, college friends Brian Sykora and Roger Horowitz, distressed by the lack of paletas in Washington, D.C., decided to open Pleasant Pops. Using fruits, vegetables, herbs and dairy from sustainable farms, the duo stops at area greenmarkets to sell flavors like strawberry ginger lemonade and cucumber chile out of their truck, referred to as Big Poppa. A brick-and-mortar storefront called the Pleasant Pops Farmhouse Market is due to open this summer. pleasantpops.com