Before Cronuts: 50 Years of Pastry Hybrids
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Half croissant, half doughnut and 100 percent an Internet phenomenon, Dominique Ansel’s cronut dropped in May. Chef Ansel, who sells the cronuts at his Soho bakery, began by making just one batch of 50, but three days later he sold out 200 by 9:30 a.m.—just an hour and a half after opening. The cronut’s popularity reached absurd levels when cronut scalpers began popping up on Craigslist, offering to deliver a single cronut for $100 (at the bakery they sell for $5). To make the obsession-worthy pastries, Ansel deep-fries buttery croissant dough that has been layered and cut to resemble a doughnut, then rolls it in sugar, fills it with cream and glazes the confection. The original flavor was rose; now up: blackberry cream.