America's Best New Cupcakes
Sprinkles Cupcakes, Nationwide
Making cupcakes at this Los Angeles–based phenomenon is an art. The creative varieties on offer include Ginger Lemon, Vanilla Milk Chocolate, Chai Latte and the latest addition: s’mores. In this gooey cupcake, a graham-cracker-lined Belgian dark chocolate cake is filled with bittersweet chocolate ganache and topped with toasted marshmallow frosting. The red velvet cupcake with cream cheese frosting outsells all of the other cupcakes combined. In addition to 10 brick-and-mortar locations throughout the country, the Sprinkles cupcake empire in L.A. includes the traveling Sprinklesmobile, an ice cream shop and two 24-hour pink Cupcake ATMs—aka ATM machines that are stocked with cupcakes around the clock. sprinkles.com
MAD GENIUS TIPS VIDEO
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