40 Big Food Thinkers 40 and Under
Matt Timms: Contest Impresario
In founding Chili Takedown competitions, Timms, 36, has created a new way for amateur cooks to become part of a food communitythrough raucous events that are part Pillsbury Bake-Off, part WWE match. Contestants compete in categories like "best lamb" or "best grits"all for the old-fashioned glory of winning before a crowd of their peers.
Photo © Mollye Chudacoff.