Slideshow

40 Big Food Thinkers 40 and Under

Slide 28 of 31

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Nicolas Jammet, Nathaniel Ru & Jonathan Neman: Eco-Salad-Chain Founders

Three years ago, when these Georgetown University classmates launched the quick-service salad shop Sweetgreen their senior year, they built in a serious eco ethos that's only gotten stronger. Backed by investors with environmental chops, including Stonyfield Farm founder Gary Hirshberg, the team built five DC–area locations in three years, with a Philadelphia expansion in the works. The restaurants run on wind energy, source local ingredients and send a fuel-efficient truck around the city selling organic frozen yogurt.