Slideshow

40 Big Food Thinkers 40 and Under

Slide 2 of 31

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Siggi Hilmarsson: Icelandic Yogurt-Maker

How often can one man claim to have brought a whole new food to the US? Iceland native Hilmarsson, 34, started making skyr—the thick, tangy yogurt of his homeland—and single-handedly popularized it across America. Siggi's skyr uses skim milk from grass-fed, hormone-free cows raised near his New York production facility and natural sweeteners like agave nectar. Coming this fall: a drinkable yogurt.