F&W Free Preview All You Coastal Living Cooking Light Food and Wine tab Health myRecipes Southern Living Sunset
My F&W
quick save (...)

Sprinkles Cupcakes

9635 S. Santa Monica Blvd.
Beverly Hills , CA , United States http://www.sprinkles.com/
(310) 274-8765

At Sprinkles Cupcake in Beverly Hills, making cupcakes is an art. The lighthearted name and nostalgic typography of this cupcakery belies a vision executed with military precision. Mom-and-pop owners Candace and Charles Nelson were investment bankers before they were bakers, which means they've thought of everything and then some: glossy cupcake serving trays, cake mixes sold in canisters, a special display-tower kit - and doggie cupcakes and T-shirts. The expertly frosted pastries are sometimes dusted with toppings and always market with tiddledywinks-style sugar disks that, as inside the lid of a Whitman's Sampler box, decode the 22 flavor combinations. So quickly has Sprinkles taken off that the shop is already bursting at the seams - and the sprinkling of locations has begun.

Last updated 2012-04-04 13:32:02 UTC
advertisement
The Dish
Receive delicious recipes and smart wine advice 4x per week in this e-newsletter.
The Wine List Weekly pairing plus best bottles to buy.
F&W Daily One sensational dish served fresh every day.
American Express Publishing ("AEP") may use your email address to send you account updates and offers that may interest you. To learn more about the ways we may use your email address and about your privacy choices, read the AEP Privacy Statement.
How we use your email address
advertisement
Congratulations to Nicholas Elmi, winner of Top Chef: New Orleans, the 11th season of Bravo's Emmy-Award winning, hit reality series.

Join celebrity chefs, renowned winemakers and epicurean insiders at the culinary world’s most spectacular weekend, the FOOD & WINE Classic in Aspen, June 20-22.