In 2014, Betony chef Bryce Shuman and General Manager Eamon Rockey hosted the first annual Produce Playoff, an East Coast vs. West Coast competition that pitted Shuman against the culinary talents of then LA-based David Nayfeld, the proceeds for which went to No Kid Hungry. By the next year, the event had evolved into a large-scale collaboration that included heavyweights Daniel Humm (Eleven Madison Park), Eli Kaimeh (Per Se), James Kent (The NoMad), Jeremiah Stone and Fabian von Hauske (Contra) and Rebecca Isbell (Betony).
This year's lineup is similarly spectacular—it includes Bo Bech (Geist), Daniel Burns (Luksus), Flynn McGarry (Eureka) and Enrique Olvera (Cosme)—and the action kicks off next week. On August 17th, the chefs will meet at New York's Union Square Greenmarket for a "draft" of seasonal produce picks. Then they'll have one week to formulate a game plan that will highlight their star ingredients at the multi-course meal.
- Where to Go for the Ultimate Nightcap: Jeremiah Stone and Fabian von Hauske’s Guide to New York City
- How Chef Bryce Shuman Transforms Ordinary Sounding Dishes
- VIDEO: Take a 360-Degree Greenmarket Tour with Dominique Ansel
Expect cocktails from Rockey (who has home bar advantage), Major Food Group’s Thomas Waugh (who’s been known to serve chili-infused tequila libations straight out of a pepper) and The NoMad’s Leo Robitschek (who has a tomato water aperitif in his wheelhouse, amongst other seasonal concoctions).