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Wholesome Wave, created in 2007 by award-winning chef Michel Nischan and with support from the Betsy and Jesse Fink Foundation, Paul Newman and Newman's Own Foundation, creates partnership-based programs to increase access to and affordability of fresh, locally grown food and nourish neighborhoods across America through key initiatives:
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Wholesome Wave - Nourishing Neighborhoods from Iri Greco/Panforte Productions on Vimeo. | |
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Double Value Coupon Program Doubles the value of Federal Food Stamp dollars when used at participating farmers markets nationwide. Initiated in 2008 at 12 farmers markets in California, Connecticut and Massachusetts, the Double Value Coupon Program has expanded to more than 160 markets in 20 states and Washington, D.C., run by nearly 40 nonprofit partner organizations on the ground. |
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Fruit & Veggie Prescription A new initiative for at-risk consumers to exchange healthcare provider-generated "prescriptions" for local fresh fruit and vegetables at participating farmers's markets. Designed to measure how increased consumption of fresh produce affects critical obesity indicators, pilot programs launched at community health centers throughout Massachusetts and Maine in 2010. Healthcare providers work in conjunction with local nonprofits and Wholesome Wave to collect data on patient progress and measure success. |
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Click here to go to wholesomewave.org |
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