If you want your baby to eat as fresh as you do—but you don't want to clean up her diapers and the food processor, as TechCrunch points out—a new California-based baby-food delivery service may be for you. Yumi launched today, the website reports, and it's offering parents baby food that's organic, plant-based, low in sugar, nut-free, soy-free, and dairy-free, just to tout a few of its good qualities.
According to its website, cofounder Angela Sutherland came up for the idea behind Yumi when she—as a new mother—couldn't find what she considered to be "fresh, nutritious, and yummy food" for her growing baby. So, with the help of cofounder Evelyn Rusli—as well as a board of medical advisors and investors including Brand Foundry, NEA, DropBox, WordPress, and Casper—Sutherland launched the brand.
The service starts at $50 a week for six meals and goes up from there. (You can snag discounts, however, if you sign up for a subscription plan.) Each meal is prepared in a Yumi kitchen, TechCrunch reports, and then is delivered to your doorstep in an insulated container and ice packs to keep the meals cool and fresh for your baby.